I worked with OCD | The Original Champions of Design to re-evaluate and redesign the NBA logotype. Using Commercial Type's Action as a basis, the project included designing not just the logotype, but one that would work in a larger system to accommodate the organization's nearly 300 different sub-brands and properties. That work will be rolled out later this year. There is also some custom lettering I did that will roll out with other eventual chapters as they get released!

 Before and After

Before and After

 A small sample of how the larger system will work.

A small sample of how the larger system will work.