Zady's identity spans a lot of purposes: as an e-commerce hub for sustainable wares, as its own exclusive brand of sustainable fashion, as the leader in research for sustainable and ethical textile processes, and as a community numbering in the tens of thousands. These are projects I conceived, directed and produced—from a neon sign showcasing our research hub, The New Standard; to custom reclaimed wood trophies for the first annual Future of Fashion Awards. Along the way there's been myriad packaging, lasercut swing tags, tissue paper, fact books, and tons of other stuff I can't even remember.