Zady Essentials Packaging

When a brand's story is as complex as Zady's, it's an exciting challenge to include all you can in the telling of it. For the FW15 packaging, I went high/low: I ordered bulk paper merchandise bags for next to nothing, then hired a master screenprinter to print seven different stories on the bags. The stories include the design intent and the full supply chain—from field to garment. Selected as a featured post on FPO, the series also won an award from the Type Director's Club for #typographicexcellence.