Get Out the Vote
Through my years-long partnership with Social Goods, I developed this campaign ahead of the 2024 election and the myriad ballot referendums taking place across the United States in support of reproductive and trans rights.
In addition to writing the slogan, I designed multiple lockups for use on totes, stickers, mugs, and shirts to help get out the vote. I used a mix of styles from Commercial Type’s Original Sans which lent a heavy, urgent, highly readable texture to the campaign.
The products were sold as part of Social Goods’ get out the vote campaign, and the one and only Gloria Steinem rush-ordered 50 for an event at her home. It’s hard to express how much it meant to me to be able to provide something useful to this incredible movement. Karlie Kloss, an activist and supermodel, also hosted an event ahead of the election where the totes were given to the audience.
My passion for this work has persisted for as long as I can remember, having been raised by very political women with progressive values. The satisfaction of not only seeing one’s work out in the real world, but seeing that my message resonated with others is priceless.